Food Waste And Perfection Perception; Evan Hazelett of Imperfect Produce Is Taking Action


Evan Hazelett, Nutrition Heretic and food waste One hundred and thirty three billion pounds of food is wasted each year — and most of that comes from us! Consumer demand and ignorance of the law are among the principle reasons that supermarkets dispose of perfectly good produce.

Our guest heretic Evan Hazelett of Imperfect Produce is doing something about it. Imperfect Produce delivers the freshest, less-than-perfect looking fruits and vegetables to homes throughout San Francisco and the Bay Area in California at a fraction of supermarket prices. This isn’t rotten produce, just produce that’s either too small, too big, slightly blemished or otherwise less than optimal for shopkeepers and some consumers.

In this episode, you’ll learn how to choose the juiciest oranges every time, reduce food waste in your own home, inspire others to make use of produce that would otherwise rot on the ground and the best way to store your bananas.

Listen to the end to find out how to get your special 50% off coupon for your first order.

Highlights From This Episode

02:32 ~  Chicken in the trash.

05:20 ~ What's that? A second pet peeve?

07:19 ~ What is Imperfect Produce and how does it work?

12:10~ Imperfect restaurants and chefs charge top dollar.

18:39 ~ What imperfect produce looks like.

24:46 ~ Adrienne argues that imperfect produce does not taste the same as regular.... this may shock you!

31:12 ~ China's food fettish.

34:00 ~ Evan's documentary recommendation "Just Eat It"

42:20 ~ Tricks grocery stores use to make produce more appealing.

44:35 ~ Japan's $360 perfect grapes.

52:36 ~ How to get community groups involved locally.

57:47 ~ Two things you can do to eliminate food waste.

60:04 ~ Tips to reduce food waste in your refrigerator.

Follow Imperfect Produce on social media at Facebook, Twitter, Pinterestt, and Instagram, for lots of funky photos, wonderfully wonky recipes, and ways you can get involved to reduce food waste. 

To see the video Evan mentioned, or to learn more about food waste in the USA, as well as ways to make use of those leftovers, have a browse through these titles:

Thanks for listening! Please share this episode to help spread the word. You can also subscribe to get updates about new episodes and get a copy of The Nutrition Heretic's S#IT List: 7 Health Food To Avoid Like The Plague in your inbox by clicking here.

Day 2 - What Should You Eat To Be Healthy?

In this video, I discuss the foods you need to eat to get healthy. This throws many people for a loop especially if they’ve spent several years believing that they are “in the know” about all matters of health. But I have to ask you, if you’re so convinced that you know exactly what you should be eating, then why are you still searching for answers? Enjoy the video and please leave me a comment below.

Here’s what I ate for breakfast:


And this is what I ate for dinner:


About Adrienne Hew


Adrienne Hew is a Certified Nutritionist and the Nutrition Heretic Podcast Host, but is best known online as an author of the Amazon Top 100 Bestseller 50 Ways to Eat Cock: Healthy Chicken Recipes with Balls! Receiving a certificate in Chinese dietetics in 2002 and her degree as a Certified Nutritionist in 2004, she has helped many clients and workshop attendees to decode their own health dilemmas by understanding the inconsistencies in conventional nutritional dogma. She currently resides in Hawaii with her husband and two children.